Landlines revisited

Way back in 2007, telecom consultant Tom Evslin said: “There Won’t Be Any Landlines in 2013” and I said “I’ll take that bet.” As I said then, I like bold predictions like this. Tom said: “By 2012 no more reason to…

Apple “just another company?”

In Stop Talking About Apple, And 7 Other Brand Resolutions Adam Hanft has suggestions for marketers. Number one is: “Stop bringing up Apple in every meeting” in which he says: Let’s vow to make 2013 the year that we stop benchmarking every…