For the first three quarters of 2013 growth of revenue from partner sites through the Google AdSense program completely stagnated and revenues actually shrunk. Things looked a little better for the last quarter of 2013 and the first quarter of 2014, but industry pundits and…
Category: advertising
Google == AOL 2001?
Brian S. Hall and I share some views about Google’s situation. Earlier this year, I said: Google has to be worried even more about the decline in the desktop pie, given that according to their own SEC filings, 96% of…
SEO revisited in brief
Search Engine Optimization (SEO) is one of those things that keeps circling back into my life. On the one hand, SEO sort of makes you feel dirty when taking part in it. On the other hand, as a research topic, it can…
PhoneGnome participatory marketing challenge
It’s been over 4 years since PhoneGnome’s initial release. It has evolved a great deal over that time and I’ve learned a lot. Over on the PhoneGnome blog, we look at where it is, and where to go from here:…
The ugly truth about pretty websites
Most of us do not operate e-commerce websites, that is, websites that sell products directly to customers. This is different than sites that make money from adsense ads, referral links, and so on. I’m talking about sites that have “Buy…
Google ads fate in economic downturn
Triggered by Om’s post today, I’m still undecided about what happens to on-line ads, in particular what happens to the big gorilla, Google ads, in this new era of economic Armageddon. On the one hand, I tell myself Google’s ad…
