Good example of why Apple was able to beat the wireless operators

October 12, 2009
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PC World reports: AT&T Wireless CEO Hints at ‘Managing’ iPhone Data Usage saying that AT&T is overwhelmed by the data usage of iPhone users and may have to do something about it. iPhone users apparently consume 13 times the data of “the average smartphone customer.”

Yeah.  You know why? Because the iPhone provides a user experience that doesn’t make it almost impossible to use the Internet in any useful way, unlike AT&Ts other “smartphone” products. AT&T counted on iPhone users having a data usage profile similar to users of these other devices with their garbage user interfaces – no wonder nobody uses any data network on those things.

With the iPhone, even non-tech gurus can easily find and use web content, email, Twitter, and other data services. And so they use it, and use it. John Donovan, the chief technology officer of AT&T told the New York Times: “Overnight we’re seeing a radical shift in how people are using their phones. There’s just no parallel for the demand.”

iPhone users are already angry at AT&T for charging so much and giving so little. AT&T whines about spending billions on data network upgrades, but let’s face it: The iPhone has been a absolute blessing for AT&T:

The average iPhone owner pays AT&T $2,000 during his two-year contract — roughly twice the amount of the average mobile phone customer.

Without the iPhone, what would they be selling? Now AT&T wants to throttle back iPhone users even more. I think that would drive a mass exodus and put tremendous pressure on Apple to open up the device to other carriers.

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