I stumbled across this gem at Simple Kind of Life:
We’ve got this package deal from the cable company that includes cable, internet, and phone. The upside is that we’re saving money. The downside is that we’re stuck with one particular cable company, and they don’t have the best track record. I’d love to ditch them and find a different VoIP provider.
As some of those of you that know me have heard me say, one of my most contrary (some people have called it crazy) predictions is that unbundling will be all the rage in a few years.
Things tend to go in cycles or waves. Right now, we are in the midst of the “Bundle Mania”, Double Play, Triple Play, Quad Play. Any analyst worth his salt is telling clients to bundle, bundle, bundle. What fool would say otherwise? Give it time.
In a few years, I bet the cool way to differentiate will be to offer UNBUNDLED services. You heard it here first.
And by the way, I’d wager the person above is not actually “saving money” with careful analysis (especially after the promotional pricing runs out).