A lot of us would kill for the master hyping ability of Apple and Steve Jobs. What they achived with the iPhone is nothing short of incredible. And perhaps some of us are just being a little jealous when we write posts like those of Richard Stastny and Michael Robertson. For the most part, I agree with their posts, and I encourage you to check them out.
There is one thing that stood out for me in the comparison table by Michael Robertson between the Nokia E61 and iPhone:
I highlighted the one (and only) place where iPhone is totally unique: iTunes. Michael notes that Nokia is the world’s largest phone maker, selling more than twice as many phones as their nearest competitor, but none of them offer syncing with iTiunes — and they likely never will. This point gets lost in a bullet-point “features list” like the one above.There is no other phone today that will work with iTunes and this is the only thing that makes this phone stand out, really. The rest is fluff and window dressing, including the touchscreen. Someone can copy everything else about this phone, and as Michael’s chart shows, there are already phones that do more than the iPhone, in all other respects.
Personally, the fact that the wi-fi is crippled is a huge black eye for Apple and something that simply outrages me. It’s the kind of thing we expect from AT&T, but for Apple to be all over that is just painful. And it is a very slippery slope. But I digress.
The point is, everything about Apple’s iPhone strategy is really an iTunes strategy, to make iTunes central to one’s life experience. Will it work, given all the downsides and limitations of the iPhone product? Time will tell.
They want people’s attention, the way Google and Microsoft want our attention. That’s what iPhone is really about.