A survey released by Oracle claims that industry executives believe VoIP has been the main cause for revenue losses and that the main source of revenue for communications carriers will not be voice calls in the near future.
- 72 percent of executives believe that introducing new services is the
most effective strategy to counter falling voice revenue, much more so
than pricing changes or marketing initiatives.
- 65 percent of respondents comment bundled triple-play offerings as
important or critical, emphasizing the importance of the overall service
packaging within the communications industry.
- 51 percent of executives say mergers and acquisitions with mobile
operators are strategies they are most likely to pursue in the next two
I’m somewhat surprised that they rate VoIP so highly, given that wireless seems to be a far greater threat to fixed-line revenue than VoIP.
It’s kind of ironic that on one hand they say they need to innovate, and on the other, their planned “solution” to this mess is bundles and triple-play. I’m in the minority in believing that triple-play is a joke and that consumers will get fed up with bundles that have too many restrictions. Time will tell.
The survey was conducted in September 2006 and covered 36 countries in three regions; 38 percent of respondents were based in Europe, 28 percent in North America and 28 percent in the Asia-Pacific region. About 1/3 were fixed-line operators.