I would actually have to agree (but perhaps without the attitude). However, it also depends on how you define the word ‘read’. While it’s certainly true that blogs are probably not “read” per se anywhere near the amount some in the blogger community believe, the fact is people hit blogs all the time when searching for answers, and for the average person they don’t really know the difference between a “blog” and any other web content, nor do they care. Few of them want to read a blog regularly. Most people don’t ready anything ‘regularly’ whether blogs or big-media. They read what they want, when they want.
In my analysis of blog readership, the traits and behaviors of blog readers, the data suggests to me that there is a disconnect between those with an affinity to blogs and mainstream web users. The blog-savvy, those that use a ton of RSS feeds and stay up on the latest blogger, or blogged about, widgets and tools, have tendencies that are distinct from mainstream web users. They are essentially an elite sub-culture. They are not representative of the masses and should not be weighed very heavily in estimating behaviors of web users at large. I don’t believe they are leading the industry or “ahead of the curve” as Mark does. I don’t expect the mainstream to follow this elite segment toward the same level of sophistication. Aggregation and Search Engines will continue to have a role for mainstream users.