The links and citings use language like “Skype take up still low among UK consumers” “A mere four per cent” and “Skype adoption is only at four percent.”
Wow. Four percent is HUGE, if you ask me. I don’t have the raw survey data, only what’s been mentioned in the blogs and news citings. They claim the report says “four percent of UK online consumers regularly use Skype” and that “VoIP services are only used by 12 percent of online consumers in the UK.” I don’t know exactly what they mean by “online consumers” but if you told the telco operators in 2002 that by 2006, 4 percent of their customers would be using a weird little IM application on their PCs to make free and cheap phone calls, I don’t think anyone would have taken you seriously.
And 12 percent using VoIP (whatever that may mean in this data). That’s huge too. If you would have told me that 4 percent of consumers use Skype “regularly” (again, whatever that means), I’m not sure I’d believe it. Sure, among my peers and colleagues, there is very high percentage of VoIP users, and a decent percentage of people using Skype semi-regularly. But I would not expect 4 out of 100 people I find on the street to be “regular” Skype users.
And I’m surprised this figure ia being treated as a negative. 12 percent using VoIP, already? Come on folks, that’s a big deal.