Mobile phones are practically ubiquitous. Everyone carries them and most of them are turned on and connected 24×7. Today’s mobile phones, even the least expensive ones, have sensors, spare cycles, and connectivity. These resources can be applied to a wide variety of Social Telemetry Applications, to powerful, and potentially even troubling, effect. We present findings of a real-world deployment of such a system.

And here’s a sneak-peak of the talk:

eComm presentation Wednesday, March 4, 4:55PM Salon E

I look forward to seeing you there.