Search Engine Optimization (SEO) is one of those things that keeps circling back into my life. On the one hand, SEO sort of makes you feel dirty when taking part in it. On the other hand, as a research topic, it can be fascinating. I have worked on SEO in various capacities, from a number of...
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PhoneGnome participatory marketing challenge
It’s been over 4 years since PhoneGnome’s initial release. It has evolved a great deal over that time and I’ve learned a lot. Over on the PhoneGnome blog, we look at where it is, and where to go from here: http://www.phonegnome.com/blog/2009/12/02/phonegnome-participatory-marketing-challenge/
The ugly truth about pretty websites
Most of us do not operate e-commerce websites, that is, websites that sell products directly to customers. This is different than sites that make money from adsense ads, referral links, and so on. I’m talking about sites that have “Buy Now” buttons and sell directly to customers. Yet despite having no experience or data...
Google ads fate in economic downturn
Triggered by Om’s post today, I’m still undecided about what happens to on-line ads, in particular what happens to the big gorilla, Google ads, in this new era of economic Armageddon. On the one hand, I tell myself Google’s ad business will be hurt badly because companies will be cutting back. On the other...
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